Creative direction
Concepts, campaign platforms, pitch narratives and the creative logic that holds the work together.
Creative Director / Art Director
Founder — 1985 Studio
Senior creative support for agencies, studios and in-house teams — for campaigns, pitches, branding, content and high-pressure creative overflow.
Creative DirectionArt DirectionCampaignsPitchesBrandingContentAI-assisted productionOverflow support
Creative DirectionArt DirectionCampaignsPitchesBrandingContentAI-assisted productionOverflow support
§ 01
Senior support
Another senior brain.Without the ramp-up.
I step into teams when the brief is demanding, the timeline is tight or the pitch needs another level of clarity. Strategy and execution stay connected from the first thought to the final file.
Independent · Embedded · RemoteArt direction
Visual territories, systems, references and hands-on direction across identity, content and production.
Design & content
Branding, packaging, key visuals, social content and presentation-ready creative execution.
AI-assisted production
Image and video workflows that increase range and speed without giving up craft, judgment or authorship.
1985 Studio / ShowreelSelected worlds in motion
§ 02
Selected work
§ 03
Where I plug in
Raise the level.
A senior partner for concepts, decks, visual direction and the last stretch before the room.
Build the system.
From the organizing idea to key visuals, executions and a framework the team can actually use.
Add capacity.
Extra creative leadership when the internal team is stretched, without adding layers or ceremony.
Keep momentum.
Temporary senior support for launches, leave cover, new business or critical production windows.
§ 04
Experience
Strategy in the room.
Craft in the file.
I founded 1985 Studio in Buenos Aires and have spent 12+ years moving between brand systems, packaging, campaigns, digital products and content.
I can lead the idea, make the work and collaborate with the people already in the room.
VolkswagenUnileverMattelAB InBevChandonDiadoraRafa Nadal FoundationClub PeñarolCerro PorteñoWenGoodsPlumaje WineDavid Sawyer Institute
§ 05 / ContactAvailable for selected projects
Need senior
creative support?
Tell me what the team is building, where it is stuck and what needs to move next.
pablo@milnueveochentaycinco.com